Kendrick Lamar is set to take the stage at the 2025 Apple Music Super Bowl Halftime Show.


The acclaimed rapper, 37, announced his upcoming performance in a YouTube video posted on Sunday, which featured him standing on a football field in front of a massive American flag. “My name is Kendrick Lamar, and I’ll be performing at Super Bowl LIX,” he declares in the video. “Will you be pulling up? I hope so.”


The news was confirmed in a joint release from Roc Nation, Apple Music, and the NFL, with the league also sharing a promotional poster on X featuring Lamar on a football field.


Lamar, who will headline the halftime show in New Orleans, expressed his excitement in a statement: “Rap music is still the most impactful genre to date, and I’ll be there to remind the world why. They got the right one.”


Seth Dudowsky, NFL's head of music, praised Lamar's influence: “Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.”


Lamar previously performed during the Super Bowl halftime show in 2022 alongside Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent. 



The Super Bowl appearance comes amid a significant year for Lamar, who has been in the spotlight due to a high-profile feud with Drake. The two rappers have exchanged diss tracks, including Lamar’s "Not Like Us," which debuted at No. 1 on the Billboard Hot 100 and is nominated for Song of the Year at the 2024 MTV Video Music Awards. Lamar also performed the track multiple times during a Juneteenth concert in California.


The feud intensified in March when Lamar featured on Future and Metro Boomin's track "Like That," dismissing the idea of a “big three” in rap with himself, Drake, and J. Cole. Drake responded with diss tracks like "Taylor Made Freestyle."


Lamar has earned 17 Grammy Awards throughout his career. The most recent Super Bowl halftime show was headlined by Usher in 2024, with guest performances by Alicia Keys, H.E.R., will.i.am, Lil Jon, Jermaine Dupri, and Ludacris.


Super Bowl LIX is scheduled for February 9, 2025, at the Caesars Superdome in New Orleans.